Traffic Control
Navigation strategies along the super-highway turn visitors into buyers
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7. Make it easy for prospective customers to take the next step. Provide contact information, such as phone, e-mail and links to request forms, on every page of your website. Don’t just bury it under a “contact us” link hidden in the margins.
A final bonus tip: Make it easy for your prospects to navigate your site from their point of view. Allow them to navigate by their industry or application so they can quickly determine the appropriate products or services for their specific situation.
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- Steve Krug
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