Traffic Control
Navigation strategies along the super-highway turn visitors into buyers
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3. Clearly explain why your company is a better choice than the competition. Prospective customers are trying to decide between your company and, probably, many others. Help them along in concluding your company is the best choice.
4. Back up your claims. Everyone claims to be great at what they do. Stand out by proving the claims you make on your website. For instance, list any special certifications or awards the company has earned. If your people have years of business and technical experience, and advanced certifications of their own, mention it. List a sampling of clients and industries that you serve to prove you already know your visitors’ business.
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- Steve Krug
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