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This fits in with the small-order trend that has been occurring in digital print. Prettyman said that he believes end-users are becoming accustomed to the smaller orders and are satisfied with the quality of digital printing.
He added that companies have invested large sums of money in customer relationship management software to learn more about their customers. "Digital printing is ideal to help them realize their return on investment objectives by using this data to cross-sell and up-sell their customers with offers that are specifically tailored to their customers," he said.
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