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Ward/Kraft focuses on three areas of digital printing, including digital color offset, digital short-run labels, and black-and-white imaging in short run. "Short-run color is most prevalent mainly because we market personalization very heavily," he said.
The company offers weekly training and online "Webinars" to assist distributors in selling digital printing. "And soon, we will be providing a return on investment (ROI) calculator via CD and online, which is designed to help distributors visually promote the value of digital printing products to their customers," said Buck.
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