Jeff Prettyman, executive vice president for NextWave/Wise Business Forms, Alpharetta, Ga., agreed that distributors tend to avoid the sale of digital printing because of the technology involved and because they see it as "a small order, not worth the hassle."
"I think distributors want to sell digital printing, however," said Prettyman. "That's why we stress that the real opportunities are in program sells, which are available by using solutions we offer through VIP Page." He explained that VIP Page is a NextWave Web-to-print solution marketing tool that allows corporations to create high-value, customized and personalized marketing collateral, while reducing costs and maintaining brand image and integrity. "It has an easy-to-use browser interface enabling sales, marketing and customer service departments to expand their capabilities and empower their teams to improve sales efficiency and effectiveness anywhere, anytime," he said.