NAPL Releases White Paper for CEOs
"How CEOs Can Transform the Sales Process," a new free white paper from the National Association for Printing Leadership (NAPL), maps out the strategy and tactics a CEO must take to successfully perform as the company's CSO.
"The role of CSO is gaining traction in other markets, and the time is right for the printing industry to consider adopting this high-level position to deal with the critical issue of sales transformation," noted Mike Philie, Vice President and Senior Consultant, NAPL Business Advisory Team, who authored the guide. He draws on 28 years of experience in the printing industry, executive leadership, and national sales management to advise clients on customer strategy, business growth, and organizational leadership. His results-oriented recommendations have helped many organizations make a successful transition to a CSO-driven sales strategy.
- People:
- Mike Philie
- Sales Officer