NAPL Releases White Paper for CEOs
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Making sales a process is a central idea of the guide, which encourages the CEO/CSO to look at sales as a series of steps that can be defined, optimized, and repeated. It outlines the key areas in which data should be gathered in order to frame a plan for the future, and explains the actions needed to enable sales professionals to focus on prospecting and business development, price into new markets, and shift accountability from tracking activities to guiding a process.
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- People:
- Mike Philie
- Sales Officer
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