Large Opportunities
Making a difference in the wide-format sector
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So what type of advice do these men have for novice distributors? Wilbur said it is necessary to understand which production process—digital or offset—will get the project done more efficiently and competitively.
McKinnon mentioned additional equipment and buildouts are often missed when considering wide-format. "More powerful computers, rips, additional or different color management and finishing equipment [are needed]. Skilled operators make the difference in a press' life and quality of output," he said. "With much of the equipment, electrical requirements and climate-sensitive rooms can really add cost."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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