Large Opportunities
Making a difference in the wide-format sector
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McKinnon agreed. He acknowledged the growth of the wide-format sector, but said, margins are dropping and so are the number of companies offering print. "If you purchase an entry level press with no additional equipment, be prepared to have lots of competition. The more you can do to the print, the more valuable it will be," he said. "Today, every major player has a printer. It's not uncommon for someone to walk in with a 10 dollar print from a big box store to have it finished. Most people in the graphics business don't really want to invest in a printer to sell 10 dollar one off posters. The large corporations are fine with that so be prepared to offer something different. You don't want to compete in a 'me, too' market."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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