Large Opportunities
Making a difference in the wide-format sector
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Growing Concerns
There is no doubt about it, wide-format is a growing market. But that doesn't mean it isn't impacted by current financial conditions. Wilbur noticed wide-format is following the earlier European trend toward large indoor and outdoor signage. Yet as the trend continues, "it is at a slower rate due to the economic conditions."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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