Large Opportunities
Making a difference in the wide-format sector
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McKinnon elaborated on the wave to go green, citing it as a hot trend in the wide-format sector. Its UV and latex printers, therefore, strongly position the company for continued growth.
Though the technologies are improving the industry, there are certain misconceptions associated with wide-format printing. McKinnon believes inkjet is still too vaguely used. "To this day, uneducated buyers of print recall there are aqueous-based desktop inkjet prints the same as production inkjet. Inkjet is a process. Ink is entirely different," he urged.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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