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To create urgency, discuss the limited availability or seasonal nature of items. The herd effect is sometimes helpful to get people into action. This is when you talk about how many have already been sold today, this week or this month. Ask them, "How many times have you gone back to a store to buy something you wanted but didn't buy and it was gone?" Don't let this sort of thing happen to your customers.
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- Ed Rigsbee
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