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My favorite method in answering a prospect's questions is the "feel, felt and found" method. Try saying, "I know how you feel. Mrs. Smith recently felt the same way. She wasn't sure the colorful fabric of a swimsuit would hold up to the chlorine of a community pool. She went ahead and took a chance. We chatted the other day, and she told me that she found the color did hold up, even better than she had expected. She thanked me for helping her to choose such beautiful swimwear."
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