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The high-level of interactivity makes the landing page an effective platform for building relationships between prospects and sellers. Sophisticated tracking and profiling modules let NAK and its clients monitor prospect activity in real time and analyze the action, allowing campaigns to be adjusted on-the-fly in response to prospect behavior. The reporting functions also let sales reps better time and craft their calls to would-be customers.
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- People:
- Thaddeus B. Kubis
- Places:
- New York City
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