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Kubis emphasized the importance of proactive project management to the success of interactive campaigns. “From list generation, to creative, to personalized printing, to website development, every element of the campaign needs to be integrated if you’re going to achieve maximum impact,” he said. “This is the way to cut through the clutter with the power of personalization. This technology helps build relationships, and that’s what you need to generate sales.“
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- People:
- Thaddeus B. Kubis
- Places:
- New York City
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