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NAK’s interactive and integrated solution has the power to sharply increase the return companies get from their marketing dollars. “The deluge of spam seriously compromises the impact of stand-alone e-mail campaigns,” said NAK president Thaddeus B. Kubis. “And, while personalized direct mail attracts attention, it doesn’t provide an interactive connection with the prospect.”
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- People:
- Thaddeus B. Kubis
- Places:
- New York City
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