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Chadwick agreed that knowledge of the customer's business is a plus when selling plastic products. "Distributors who thoroughly understand a prospect's business can present related samples that can help make the sale," she said.
Plastic Power
With the rise in technologies such as RFID (radio frequency identification), Jacobs said, plastic card sales will continue to grow. "In coming years, we will see cards become more popular and have a wider variety of applications," he said. "Currently, gift and loyalty cards are growing at a rate of approximately 10 percent to 20 percent per year."
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