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Of all of its card products, Jacobs said that Arthur Blank & Co.'s most profitable are gift cards. "Gift cards tend to generate the most sales for us because of their growing popularity," he said. "They are now seen as the gift of choice, and no longer as a gift of convenience."
According to Chadwick, in addition to membership cards, other high sellers at Bertek Systems are keytags, keytag card applications, gift cards, calendar cards and Rolodex cards. "These products in particular provide great ways to promote a business and also serve as inexpensive ways to reward both loyal customers and prospects."
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