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7. Use Q&A well. Many presenters shy away from taking the audience’s questions, afraid they won’t know the answers. But the Q&A session is—in most, not all, speeches—one of the most important elements. It engages the audience’s active participation, and it gives you a chance to gauge how well they’re grasping your main points. Practical tip: For every eight to 10 minutes you’ll be speaking, allow two to five minutes for Q&A.
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