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3. Show people how they’ll benefit. Every speech and presentation should have an objective. What do you want the audience to know, feel or do as a result of listening to you? But, to get what you want, you have to give those in the audience what they want. So, figure out how your talk will benefit your audience. Practical tip: Tell your audience—don’t make them guess—how your idea, proposal, procedure, product or service will help them solve a problem or achieve a goal.
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