2008 Executive Forecast
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Forecasting for the 2008 pressure-sensitive label (PSL) market is based upon past growth. A key factor driving demand for the total label market is our national gross domestic product (GDP).
Label growth in 2006 was slightly [more than] 2 percent, and forecasted the same in 2007. GDP for 2008 is forecasted at 3 percent. Label growth has historically been one to two-and-a-half times the GDP for the overall industry. These GDP factors would indicate a PSL growth between 3 percent [and] 7.5 percent for the overall label market.
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