The Million Dollar Question
Are you on the fast track to the good life? Members of Proforma’s Million Dollar Club and Multi-Million Dollar Club have answers.
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“You have to read people on the spot and understand needs and wants, and position yourself as an expert in your field,” Kennedy instructed. “The clients have to trust you, so you can’t be the slick salesperson either with scripts, etc. ... balance.”
Klingman believes trust comes from treating people right, starting with your internal staff. “I used to think that I should only treat clients right, but then I learned how important it is to respect not just clients, but suppliers and the people at my corporation,” he said. “Someone who [lacks] integrity and a love for people, in my opinion, is not successful—whether they have a big book of business or not.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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