The Million Dollar Question
Greg Muzzillo is in the business of making millionaires. And after turning $200 into a $430 million-plus organization, the founder of Cleveland-based Proforma has decided to spill his secrets.
Earlier this year, Muzzillo launched Million Dollar University (www.MillionDollarUniversity.com), an online resource for those looking to “create wealth” in the print and promotional products industry. Along with Muzzillo, top industry influencers share advice in guest articles and videos.
“We started Million Dollar University because Proforma is the only organization in our industry that is run by a person [who] founded and built a multi-million dollar distributorship and helped over 100 of its members achieve million dollar status,” Muzzillo noted. “[...] Our Million Dollar University is positioned to help others, whether from our industry or not, to learn how to have a million-dollar mindset.”
Proforma’s Million Dollar University is the latest bullet point on a long list of wealth-building tools. If success is measured in numbers, it’s safe to assume that Proforma franchise owners have been using this support for years. Muzzillo responded with the Million Dollar Club in 1990 to recognize owners who reached $1 million in sales.
The money didn’t stop there. Approximately 13 years later, the Multi-Million Dollar Club was formed to celebrate owners generating $2 million or more in sales during a calendar year. Currently, the Million Dollar Club consists of 122 members, 40 of which are members of the Multi-Million Dollar Club. That’s a lot of dollar signs to be exact.
So, what separates the mediocre from the million-dollar producers? Print+Promo turned to the experts. Read on to learn what drives Muzzillo and some of his top earners as they expand on their thought process.
BELIEVE AND RECEIVE
Muzzillo’s business mantra is simple: Dream big to win big. In fact, that is the most valuable lesson he wants Million Dollar University graduates to grasp. “We want people to know what’s possible,” he said. “Achieving begins with believing and we want people to believe in what they can achieve.”