Mr. Postman...Bring Me a Dream
Proven strategies and creative designs help ring in a profitable new year
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By and large, distributors won’t have to spend time convincing customers of direct mail’s value. The focus during sales calls will more likely be on the best direct mail package format and copy content to resonate with recipients and induce them to take responsive action. Inside Direct Mail magazine’s monthly MailWatch report tracks mailing practices throughout the marketplace, examining what works and what doesn’t for mailers in particular industries. Briefly reviewing some 2006 MailWatch findings can help in preparing to meet with prospects.
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Maggie Dewitt
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