Mr. Postman...Bring Me a Dream
Proven strategies and creative designs help ring in a profitable new year
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Within the banking industry, for example, the preferred direct mail vehicle continues to be the traditional, #10 envelope package. Changes are being made, however, in the type of offer companies are making. In the past, banking services—including savings, checking and money market accounts—have used contests awarding cash prizes to drive responses more often than other financial sectors. Now, the contests are giving way to more offers for premiums.
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Maggie Dewitt
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