Mr. Postman...Bring Me a Dream
Proven strategies and creative designs help ring in a profitable new year
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Two trends increasingly observed in direct mail from merchandise firms are the greater use of personalization and sweepstakes. From trips to cars to cash prizes, merchandise marketers are upping the ante on their offers to add another layer of intrigue to mail packages. There has also been a return to more standard-size envelope formats. In the past, this group has opted for odd-sized envelopes in more than 70 percent of its efforts. There has also been a resurgence in the use of sweepstakes and contests to drive responses.
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Maggie Dewitt
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