Mr. Postman...Bring Me a Dream
Proven strategies and creative designs help ring in a profitable new year
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Associations and membership groups are not as prolific in their direct mail efforts as, say, the financial and insurance industries, but the packages that are sent out are typically envelope formats, as opposed to self-mailers. Most appeals for professional organizations are forms-based and meant to look official. They rely heavily on personalization and an invoice-style reply form to drive responses, and utilize labels, notepads and other low-cost goodies to draw prospects into the packages.
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Maggie Dewitt
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