Put the Finishing Touches on Print Sales
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Martin pointed out that even though there are hundreds of products available in standard sizes and designs, manufacturers and end-users may go with an odd size or non-standard features as a strategy to gain a market advantage. The customer with the 3.4˝ gift certificate, for example, is someone who wanted to lock up future orders for the product. "The original manufacturer made it an odd size and probably invested in a special perforation cylinder to do it, knowing that others wouldn't have this capability," he said.
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- Companies:
- Graphics Equipment
- People:
- Function Martin
- Rick Rectin
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