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Maria Raha
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BFL&S: Do you see these shifts as beneficial to the quick printing industry?
Giles: The shifts seem to be a logical expansion of the communication services offered by printing. It is beneficial, since it can give quick printers products that have a higher [profit] margin. For instance, combining mailing services with an Internet-based PURL product makes the printed components of a marketing campaign even stronger. PURLs are marketed by direct mail. A customer visit to a PURL usually generates additional customer contacts that include more printing material and marketing collateral.
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