Movin' On Up
Rise above the rest in a sticky situation—Label manufacturers speak out on how to achieve success
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Dahbura believes RFID will influence the printed products industry. “RFID has the potential to be second in impact only to the computer in our lifetime,” he said. Because RFID tags are small, flat and flexible, incorporating them into labels is a natural step.
Dahbura related his own ocean metaphor to make sense of everything. To him, product categories are similar to waves approaching the shore, while brand new products are the swells far out from the coast. As the swells develop into waves, they eventually crash and wash up to the shore.
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