Movin' On Up
Rise above the rest in a sticky situation—Label manufacturers speak out on how to achieve success
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“Labels are everywhere and no one can afford to stand still,” Dahbura insisted. A 40-year industry veteran, Dahbura has witnessed many exciting label developments. “Thanks to advances in technology, labels can now be produced far more efficiently and consistently,” he said.
Because of its prepress and direct-to-plate technology, Hub Labels can produce four-color process jobs “by the numbers,” meaning guesswork has been eliminated to match the customer proof, explained Dahbura. In fact, full color in labels is a growing trend. “More and more end-users are enhancing the image of their labels to set them apart and to grab consumers’ attention,” said Flaherty.
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