Round-Up Profits With Roll Products
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"If an inexperienced supplier ships rolls in pancake-fashion—down on the flat side—it can be a disaster, especially without a fork-lift clamp. There's just no way to pick them up and turn them around," said Lumpkin.
In addition to shipping and handling concerns, the direct mail applications responsible for much of the growth in roll products involve the use of multiple or process color printing, heavy ink coverage, and UV curing units on the presses. "If the image isn't properly cured," Clabaugh cautioned, "heavy ink coverage can offset onto fuser rollers, causing cumulative and costly damage to the equipment."
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