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Newer business models will continue to reflect the fact that sales savvy is simply not enough—relieving customers’ pains requires much more. “Consultative selling is where it is going, and that is where distributors have to go,” said Ryan. “It will be a challenge as we morph into this, but it will be a lot more fun being in the industry.”
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- George Ryan
- Paul V. Reilly
Maggie Dewitt
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