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Variable data printing is another area where Reilly sees growth opportunity, particularly for smaller companies with knowledge of the marketing aspects, that can partner with ad agencies and big consumer companies.
“Distributors well positioned to expand product offerings and services have continued to successfully deliver more to customers. This trend is a natural evolution of the entrepreneurial spirit,” said Reilly. However, both gentlemen believe specializing in a few product categories will lead to greater success than feeding into the marketplace’s one-stop-shop mentality.
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- People:
- George Ryan
- Paul V. Reilly
Maggie Dewitt
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