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Where It’s At
Distributors once providing forms and labels are now being asked for variably imaged marketing pieces, RFID solutions and a host of other value-added products. One product Reilly sees generating lots of excitement is customized messaging. “Direct mail, promotions and books customized on today’s digital printing machines are the future of our industry,” he observed. “Whatever distributors can do to get into this market space, they should do.” A related product space is Web-enabled ordering with an automated workflow. Reilly predicted both services will continue to grow by at least 20 percent per year.
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- People:
- George Ryan
- Paul V. Reilly
Maggie Dewitt
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