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Sean Norris
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Be transparent, accessible
"There's far too much waste in our industry, and it hurts the returns that marketing departments see from their investments in branded materials and experiences. Better information—made more transparent and accessible—is the solution. It's the only way to reduce price discrimination, to better balance capacity across the industry, and to make better matches between jobs and the manufacturing environment where they are produced."
- Eric D. Belcher, CEO, InnerWorkings, Chicago. From "People Have the Power: Thoughts on present accomplishments and future success from this year's top three distributors," Print+Promo, November 2013
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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