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The message is clear—distributors need to tailor generic multi-part forms to their customers' needs by emphasizing custom features and processes to hold on to sales.
Affixed labels and cards add value and encourage overall sales of multi-part product orders, Adams said. "We're seeing more and more integrated cards such as loyalty and membership cards, and sometimes short-term medical information put on the cards is integrated into the multi-part forms," he said.
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