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Go Vertical
Manufacturers suggest looking at vertical markets to sniff out value-added opportunities.
For instance, an aging population is requiring more medical services at a time when technology and testing are improving health monitoring, thus increasing the need for medical forms. Hospitals are one of the biggest users of multi-part forms, Bishop said, and car dealerships and mortgage companies also have a constant need for them. Adams pointed to insurance forms, deposit slips and almost anything to do with finance.
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