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However, he added that it's not unlike other markets, where the key is to hold yourself out to be not just a provider of services, but also a helpmate to customers in finding solutions to their needs.
"While the insurance market is different from other industries, there are certain factors that re-main the same. We build relationships with people, take darn good care of them, provide a high-quality product and get it to them in the time frame they need it," Davidson added.
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