State of the Industry - 1996
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comprising 10 percent of sales. Consequently, the company chose not to purchase new equipment for commercial printing. But, as the mid '90s approached, its distributors started to struggle with sales and were looking for something different to boost business, even though some of them had already ventured into ad specialties. This prompted Victor Printing to return to its roots in commercial printing. Despite some setbacks, many of its distributors were receptive to the move.
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