Stay Connected with Integrated Products
Harnett agreed. "It has taken some time, but integrated cards are now more widely accepted as ID card solutions," he said. "For integrated labels, distribution and warehousing has always been an area of concentration."
Selling Points
According to Harnett, there is no question that integrated products add value to traditional forms programs. But, how profitable is it to sell integrated products? Very, according to Yeager. "An integrated product can be the most profitable product a distributor sells," he stated. "If the distributor can help streamline a process for an end-user, then a nice margin can be justified." Integrated products can also yield a high ratio of repeat orders. "Creating an integrated product involves a more detailed process, so customers tend to be more loyal," explained Harnett.
- People:
- Andy Harnett
- Tom Yeager
- Places:
- Batavia, Illinois