Making the Sale
Tom Miller, product manager at RCC Koozie/Norwood, Indianapolis, said that drinkware, backpacks and coolers are products that provide the best trade show promotion. He noted that RCC Koozie/Norwood's new Ultimate Dual-Wall Sports Bottle was the solution to a distributor's need for an innovative product. Made of top-quality gram-weight polycarbonate, the 20 oz. bottle features dual-wall insulation that keeps beverages hot or cold, as well as a pop-up, no-spill, drink-through lid. "The distributor needed an alternative to the traditional sports bottles that it had carried in the past," Miller explained. "The company had never seen the dual-wall insulation before and found it to be just the kind of product it was looking for." The end result: Miller said that the showing of the Ultimate Dual-Wall Sports Bottle resulted in multiple orders.
- Companies:
- Prime Resources