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According to Applefield, a small tabletop display card that features an actual sample of the staple remover is used to grab buyers' attention. The sales staff then encourages prospects to take a sample of the product as they walk by. "Buyers walking the floor are generally fascinated by the product's design, and invariably stop and inquire about it," he said. "At this point, the sales staff engages the prospect with a brief explanation of the giveaway and offers him or her a sample, providing a good time to scan the prospect in as a lead and further discuss the company's main product line."
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