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Customize to Compete
The message is clear—distributors need to emphasize custom features and processes to set otherwise ho-hum products apart, including the generic offerings at office superstores.
Checks, for instance, are still a moneymaker, especially with added security features, which manufacturers offer in abundance. Golden Business Forms' Thermocheck program offers stock laser checks "featuring the ultimate in security features," Fleming said. This includes security papers, warning bands, prismatic printing, void pantographs, micro-line border printing and heat-sensitive ink.
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- People:
- Becky Douthat
- Mike Fleming
- Places:
- Fairhope, Ala.
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