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Customized invoices and statements can make a big difference in the perception end-users' customers have of the firm and serve as effective marketing tools, Douthat said. "Emphasize that those documents are all about the company, and they should want it to look nice and appealing," she added.
ATM and point-of-sale (POS) roll products also offer a chance for customization, Fleming pointed out. "Standard ATM product orders are down, but custom ATM and POS are up," he said. "Credit unions and banks use four-color, glitzy printing on the back of the roll to sell loan products, security features on checks, etc."
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- People:
- Becky Douthat
- Mike Fleming
- Places:
- Fairhope, Ala.
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