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Regardless of the printing method used, Wells emphasized that commercial printing typically requires two to three contacts with the customer per day to make sure that things are on track. "Distributors must be ready to provide a very high level of customer service," he said.
"These customers are spending a lot of money, and what they are looking for is a beautiful piece," agreed Thornton. When customers see a four-color proof, I always stress that, due to material differences, the finished piece might be a shade or two different. If you explain it up-front, no one will be disappointed."
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- Companies:
- Peninsular Printing
- Places:
- Worcester, Massachusetts
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