By today's standards, unique, added value typically in-volves on-line ordering, tracking and usage reports, as well as print-on-demand, computer-to-plate to eliminate pre-press costs, versioning of materials for specific markets and targeting individual consumers through variable imaging.
Once through the door, however, Wells cautioned that the distributor must have a thorough grasp of the printing process to impress buyers. "Print remains one of the most complex manufacturing processes. Dealing with inconsistent variables such as paper, ink and light creates challenges that if not identified up-front, will cause major problems during production," said Wells. "An experienced print buyer will sniff out someone who doesn't understand the business in about 30 seconds."
- Companies:
- Peninsular Printing
- Places:
- Worcester, Massachusetts