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For distributor Brian Thornton, owner of Universal Checks and Forms in Orlando, Fla., getting started in commercial printing involved partnering with proven craftsmen to produce the project, as well as drawing on the mutual trust and respect existing between him and his customers.
"I've never pretended to be a plant manager," he said. "People see through phoniness—don't destroy their trust and confidence in you by trying to pull the wool over their eyes." Thornton frequently relied on sample packs from his suppliers to show customers the quality they could expect.
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- Companies:
- Peninsular Printing
- Places:
- Worcester, Massachusetts
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