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Beneath the stunning graphics and vibrant colors is a demanding product requiring knowledge, service and great pricing.
What Is the most important step a distributor takes when becoming a successful commercial printing provider? Getting his or her foot in the print buyer's door.
This may sound like a simple process, but Christopher D. Wells, president and CEO of Worcester, Massachusetts-based LaVigne Inc., pointed out, "Most print buyers have lost staff and support and are strapped for time. It's very difficult for distributors to get any time with a prospect unless they have a referral from a trusted source or they can offer something unique."
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- Companies:
- Peninsular Printing
- Places:
- Worcester, Massachusetts
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