Driven to Succeed
The keys to vertical market sales are creativity, flexibility and a wide variety of products and services
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The strategies of vertical selling work for the financial industry, as well. All financial institutions need a wide range of products and services, everything from traditional forms and commercial printing to promotional products and office supplies. The key is to form relationships not only with purchasing agents, but also with marketing, operations and accounting departments. ASB Marketing Specialist Faith Anderson noted that people within the financial industry strive for strong relationships with their own customers, and therefore, understand the importance of strong associations.
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- Companies:
- American Solutions for Business
Maggie Dewitt
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